How We Generated 17,000+ Leads at ₹73 CPL
A Real Case Study of a Photography Studio
🏢 About the Client
Thapasvi Photography, a Bangalore-based studio, specializes in:
- Newborn Photoshoots
- Maternity Shoots
- Toddler Photography
- Wedding Photography
We’ve partnered with them for over 3 years, helping them build a consistent, scalable lead generation system.
👉 In fact, the client trusted us enough to refer 2 additional clients, reinforcing the strength of our results.
📊 Results at a Glance
- Total Leads Generated: 17,000+
- Total Ad Spend: ₹12.5 Lakhs
- Cost Per Lead (CPL): ₹73
- Monthly Leads: 450–500
- Monthly Revenue: ₹6L – ₹7L
- ROAS: 15X – 20X
📈 Monthly Performance Snapshot
- Leads/Month: ~470
- Ad Spend/Month: ~₹35,000
- Conversions: 60–70 clients
- Conversion Rate: ~13–14%
- Average Ticket Size: ₹10,000
- Customer Acquisition Cost: ~₹538
- Revenue/Month: ~₹6.5L
🎯 The Challenge
Before working with us, the client struggled with:
❌ Inconsistent and unpredictable lead flow
❌ Heavy dependence on referrals
❌ No scalable paid advertising system
❌ Difficulty maintaining steady monthly bookings
🚀 Our Strategy
We didn’t just run ads—we built a high-performance lead generation engine.
1. 🎯 Hyper-Targeted Audience
- Focused on expecting mothers & parents
- Hyperlocal targeting within Bangalore
- High-intent audience segmentation
2. 🔄 High-Converting Funnel
- Meta Lead Generation campaigns
- Instant forms for frictionless inquiries
- WhatsApp-based follow-ups for faster conversion
3. 🎨 Creative Strategy That Connects
- Emotion-driven visuals (babies & maternity shoots)
- Trust-building messaging
- Clear, irresistible offers
4. 📊 Continuous Optimization
- Audience testing & scaling
- Creative iteration
- Ongoing CPL reduction
🤝 Long-Term Impact
✅ 450–500 consistent leads every month
✅ 60–70 confirmed bookings monthly
✅ ₹6L+ predictable monthly revenue
✅ 3+ years of ongoing partnership
✅ 2 referral clients generated
👉 This isn’t just campaign success—it’s business transformation.
🧠 Key Learnings
Consistency beats short-term hacks
Emotion-driven creatives outperform generic ads
Hyperlocal targeting reduces CPL significantly
Simpler funnels = higher conversions
🔥 Conclusion
This project wasn’t about “running ads.”
It was about building a predictable revenue system:
👉 From inconsistent inquiries → 500 leads/month
👉 From uncertainty → ₹6L+ predictable revenue
📣 Want Similar Results?
If you want to generate high-quality leads and build a scalable growth system:
👉 Book a free strategy call
👉 Or connect with us on WhatsApp to get started